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Massive change is occurring in the business world and this change is true in the business-to-consumer and business-to-business sectors. Inbound marketing not only address this change, but embraces it. Each consumer's online action affects your business and this behavior may have profound effects on whether or not you are able to attract and convert those visitors into leads or customers. Inbound Marketing is at the heart of this change in power from brand to individual. Inbound marketing embraces this change by communicating to an individualβs specific needs.
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